Alisa Ben received her bachelor’s degree in broadcast journalism at Oklahoma State University. Ben got her start selling records and working as a DJ for an alternative rock station. She discovered, developed and managed the All-American Rejects, securing their first record deal that catapulted them into global superstars. She continued her work at MTV and Warner Music Group while working toward her MBA at New York University.
Ben then went to work for Universal Music Group, pioneering integrated consumer and data-driven strategies for product, brand and artist development. She built the insights division at UMG and was involved in the successful release, marketing and branding strategies for numerous labels and global artists including Nick Jonas, Lady Gaga, Rihanna and Capitol Christian Music Group.
Ben is currently the head of strategy and revenue at Rostrum Records, a company considered one of the most successful and innovative hip-hop labels in the music industry. She also sits on the board of several tech startups as an entrepreneur.